Testimonials are GOLD.
1. Get testimonials that are real and honest.
I'm personally feeling very humbled.
Today I just received this email from one of my clients:
I need to tell you that I am taking your advice.
I leave this afternoon for Greece.
I will be back in 4 weeks.
I value your advice , support & knowledge.
You have inspired me to stop & live a little more than I used to before I met you.
You have changed my way of thinking in family & business.
Santorini here I come.
Sydney Professional Plumbing"
Listen and read what others say about Missing Piece Marketing
courses and workshops:
Here was a person who had 'done his homework' and not just used patronising language, to attempt to endear himself to me as a supporter of tradesmen. He was able to give me tips, to improve a business that has been operating for 45 years - if you are prepared to listen and absorb, you can always find a "different approach." Paul offers practical tips, that you will remember and use everyday.
I do not recommend people, rather I pass on to others the benefits of engaging with those who have a genuine message and whom I believe exhibit honesty and integrity, in their chosen field - such a man is Paul Johnson.
* [Have you ever received a Christmas message from one of your clients?
I'm humbled to have just received this one (his name and contact details are available if you contact me):
2. Get the contact details of those giving you a testimonial.
It adds weight because anybody can call or email that person to check you out (although they almost never do).
If they don't contact the referrer, they know they can if they want to. This adds credibility to your testimonials.
"To whom it may concern,
Re: Letter of Recommendation
Earlier this year I was faced with declining work load & shrinking client base. After 20 years of business I had big decisions to make and no idea on how to fix both problems.
I desperately needed to expand our customer base and with no skills in marketing or sales we were at a loss.
Paul from “Missing Piece Marketing” arrived at our hour of need.
He opened our eyes to the world of marketing and gave me a new skill base to use when meeting with new and existing clients. Confidence grew and success followed.
Through Paul’s “Getting In” programme we have been able to secure 3 new clients in a very shallow pool of possible contacts —in fact of the 6 targeted clients to date we have secured 3 and a further 2 have expressed interest and requested contact at a later date! It is expected that our business will result in a 20% growth as a direct result.
Paul enabled all this, in a very depressed market place under the current Global Financial crisis.
With simple tools, key phrases and ‘tuned antenna’, I can only see a positive future for us.
Please contact me so I can encourage you to pursue Missing Piece Marketing.
Phone: 02 8883 4344 Fax: 02 8883 4322 Email: email@example.com
It's only 4 minutes - here is Jeremy Paterson telling how it was for him:
Jeremy is receiving Paul's FREE small business reports with the 'tiny bits of information' that put a smile on his face. Would you like to join him?
If you are not already receiving the FREE updates, just fill in this simple form below:
"Of all the workshops I have attended, this workshop has given me user friendly tools to implement straight away ... I felt empowered ... Realising we used to just 'Quote and Hope', we decided to implement just one of Paul's ideas and it has increased our quote close rate by 50% already .... amazing."
Alex Thomson - Thomson Plumbing, Dural NSW Australia
"In the past I'd felt I just got 'talked at', at these sort of seminars. I wondered if I would learn anything new this time, or was it going to be a waste of my time and money?
But this guy knows his stuff....a lot of simple new ideas to put into practice that I think will work. Since getting home, I've shown my builder dad, the 'Trades Quote Comparison Checklist' – he got excited about what it would do for my quoting. I've told several of my tradie mates about how good the Workshop was."
Dave Goymor - RAD carpentry services Queensland Australia - call him on 0423 635 737 (+61 423635737 Outside Australia - please consider what time it is in Queensland Australia before calling)
Here is Dave sharing how he gets 100% success from FREE advertising - a simple system called the '3X3 System:
Craig has been receiving Paul's FREE 'Missing Piece Marketing' reports for years now. He's thrilled with 'boosting his local work - without advertising'.
from those who have done
‘The Secrets of Getting In’ course or
'The Secrets of Winning More Quotes' workshop:
“I was afraid we would waste money and not put into practice what Paul would teach us, I have found conferences in the past a waste of time and money as I generally didn’t get much from them.
Paul offers marketing advice that is simple to implement into your everyday work life, that can bring immediate improvement to business – great handy tips on how to attract new business.”
Tynelle Kerr - VIP Killara
“I thought ‘am I going to get what I need from this?’, but I know I now have lots of different tools that I can use in the future.
The surveys were really useful in showing me what my customer’s perceptions of me were.
I felt that if you continue to do what you’ve always done, you’ll get what you’ve always got in the past.
Paul gave me good ideas how to engage with potential clients”
Robert Clarke - VIP Killara
"It's good value spending money on Paul's training, it will help you make money.....added ideas to use in the quoting process."
Nigel Roberts - mylaundryspace.com.au
"Before the Workshop, I wondered if I would learn anything more than I already knew.
Paul definitely knows what he is talking about, he gave me plenty of options and approaches for quoting ..... also, it was great to be hearing from other Tradies in my situation."
Jeremy Starr – Starr Carpentry
"We have definitely gained knowledge about quoting... can see it will be of benefit to us."
Tony and Frances Beato – A & FM Beato Painting and Decorating