Whether you are starting a business or making one grow, you need new clients. A continual flow of them.
You can get new clients buy paying for advertising/marketing or you can develop systems that generate free business.
Both need to be tested and measured. You could be surprised by the results.
It's like comparing your paid Google Adwords campaign and your unpaid SEO campaign.
I have found businesses that have a budget for advertising and rely heavily on that to get new business. The same firms never explore developing positive internal customer experiences that lead to free referral work.
Many business people have a belief that unless you pay until it hurts, that the advertising couldn't be any good.
Consider tracking the results of your paid and free marketing.
Yes, I said free marketing. Here's something you can 'test and measure'.
This is a video of one of our 3X3 System graduates who gets ALL his new business from a simple FREE system.
Do you have a system for you and your staff to ask for referrals from every happy client? Requests for referrals can be gentle and inoffensive. As you know, nothing beats a referral – you always win those quotes, don’t you.
Here is a FREE gift.
The ‘Who do You Know cards’.
These cards are a selection of what to say to get referrals.
They are for you to say to every person you are working with or have worked with. They give people the opportunity to ‘share the love’ by giving you the name of somebody they know. Many others might enjoy good service like they do.
Click here and I will send you a FREE Excel file to adjust for you your industry and print on light card.
Print the cards off. Cut them up. Select the ones you feel comfortable saying. Use them as bookmarks in your diary to remind you to ask for a referral everywhere.
Don't worry about getting lost. Click here to get back to 'The Six 'B's of consistent business' resource page.
The ‘Six ‘B’s’ of consistent business’ links are: