Genuine business partnerships are built on genuine relationships and genuine relationships are built on a deep understanding of a client’s business problems.

"Whoa there Paul!" I hear you say.

"I have enough problems of my own to worry about. Why would I want to take on my clients problems too?"

I understand where you are coming from. We all have our own load to bear.

Why would you go seeking more?

You'll probably not believe this, but you'll make more money from each client and have less client 'churn'.

“We are losing our battle with all that is personal and real about our business. Every day I can look at a list of phone calls only partially returned. Driving home, I think of what was not accomplished, instead of what was accomplished. The gnawing feeling continues.”

This is part of Jerry Maguire’s mission statement from the 1996 movie of the same name starring Tom Cruise. Maguire got on a roll in his Miami hotel when looking at writing a one page mission statement which ended up being 25 pages.
The basic message was that to be successful in business, particularly the service industry, the focus should not be on the number of clients you can attract, but on the strength of relationships and quality of service. In Maguire’s case it was looking after fewer star athletes to better service the athletes he had.

How to get new customers?

Perhaps you won't need to get as many new customers after reading this report.

"What do you mean by immunise my new clients, Paul? I don't get 'sick' clients." I hear you say.

"I don't have any diseases breaking out among my clients."

May I ask you one question?

Are your clients are so happy, they would never be drawn away by a

competitor?

How to attract customers.

Are you aware that you are losing customers to that other rotten lousy guy?

You probably are...

That really annoys you, doesn't it.

You give'em great service, a great deal, and what do they do?

Turn to your competition!

How to improve customer service when they call?

I know . . . it seems obvious.

You'd be surprised at how many small businesses get so busy, and lose this piece of the puzzle.

 How to improve customer service?          

Answer your phone.

Better do that personally, if you're the one, with the answers for the public.

* Ever tried to get a tradesman to come to fix something?

How many calls did you have to make, before someone answered their phone?